SEO or Search Engine Optimization is a professional service that focuses on tweaking a website in a way so that it appears among the top listings on search engine results pages (SERPs). SERPs refers to result pages returned by the search engines like Yahoo, Bing or Google, when a user enters a query for search. On these pages, users will find links to websites that according to the search engines are relevant to the searched word or phrase, popularly known as keywords.
The Keyword
One key of successful SEO is determining what keyword/s to target when optimizing a particular site. The dominance of a particular keyword or keyword phrase on a website is crucial to influencing its rankings on SERP. Its always a good technique to optimize websites on multiple keywords. This can be easily done by optimizing different sections or webpages with different keywords.
Nowadays, a lot of tools are available online to help optimizers research popular keywords. Some of the most popular tools are:
1. Google: Adwords' Keyword Traffic Estimator Tool and Trends Feature
2. AdCenter Keyword Forecast Tool
3. WordTracker: Basic Keyword Suggestion Tool
4. KeywordDiscovery: Basic Search Term Suggestion Tool
Title and Description Tags
Title and description tags are one of the most important features a site administrator can control. By placing specific keywords in the
Content
When assessing a webpage's relevance to a certain keyword, search engines place a lot of emphasis on the content it contains. Content can be evaluated by the search engine in more than one ways. During the initial days, search engines figured if a particular word was repeated a lot on a site, then that site must be significant to that topic. However, people began to abuse this by stuffing their site with keywords. Eventually, search engines to realize that this did not help yield genuinely useful results. As a result, search engines reduced emphasis on keyword density and instead started giving important to keyword relevance apart from the density.
Site Structure
The structure of a website is an important aspect in determining its search engine ranking. Search engines are always on a lookout for sites that are logically constructed since they want their users to find relevant information when looking for a particular keyword.
Links
Links are the basic framework on which the foundation of internet is laid. These links help people navigate through the internet and search engine spiders use them to ascertain how internet is linked together. The more incoming links a website has, the more relevant it is from search engine's point of view.
SEO and the CMS
A Content Management System, popularly known as CMS can be rightly termed as the building blocks of a site. However, if wrongly used, they can also cause problems for building an optimized site. It is therefore very important that you choose your CMS after a careful consideration of the aforesaid factors.
Optimize for Humans, not Spiders
It is very important to focus on the needs of end users and not web spiders. While the primary objective of any site is to gain top rankings in search engine, it is also important to keep in mind that search engines main objective is to offer quality results to their users. So, a well optimized site must try to cater to a website's target audience and not the search engines. Try to make site user friendly and relevant to the user.
The Keyword
One key of successful SEO is determining what keyword/s to target when optimizing a particular site. The dominance of a particular keyword or keyword phrase on a website is crucial to influencing its rankings on SERP. Its always a good technique to optimize websites on multiple keywords. This can be easily done by optimizing different sections or webpages with different keywords.
Nowadays, a lot of tools are available online to help optimizers research popular keywords. Some of the most popular tools are:
1. Google: Adwords' Keyword Traffic Estimator Tool and Trends Feature
2. AdCenter Keyword Forecast Tool
3. WordTracker: Basic Keyword Suggestion Tool
4. KeywordDiscovery: Basic Search Term Suggestion Tool
Title and Description Tags
Title and description tags are one of the most important features a site administrator can control. By placing specific keywords in the
Content
When assessing a webpage's relevance to a certain keyword, search engines place a lot of emphasis on the content it contains. Content can be evaluated by the search engine in more than one ways. During the initial days, search engines figured if a particular word was repeated a lot on a site, then that site must be significant to that topic. However, people began to abuse this by stuffing their site with keywords. Eventually, search engines to realize that this did not help yield genuinely useful results. As a result, search engines reduced emphasis on keyword density and instead started giving important to keyword relevance apart from the density.
Site Structure
The structure of a website is an important aspect in determining its search engine ranking. Search engines are always on a lookout for sites that are logically constructed since they want their users to find relevant information when looking for a particular keyword.
Links
Links are the basic framework on which the foundation of internet is laid. These links help people navigate through the internet and search engine spiders use them to ascertain how internet is linked together. The more incoming links a website has, the more relevant it is from search engine's point of view.
SEO and the CMS
A Content Management System, popularly known as CMS can be rightly termed as the building blocks of a site. However, if wrongly used, they can also cause problems for building an optimized site. It is therefore very important that you choose your CMS after a careful consideration of the aforesaid factors.
Optimize for Humans, not Spiders
It is very important to focus on the needs of end users and not web spiders. While the primary objective of any site is to gain top rankings in search engine, it is also important to keep in mind that search engines main objective is to offer quality results to their users. So, a well optimized site must try to cater to a website's target audience and not the search engines. Try to make site user friendly and relevant to the user.
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