If you’re experienced in SEO and interested in learning more about Chinese SEO, you’ll be glad to know that the basic theories still apply. Content is still king and incoming links are queen. There are however, several important differences that you should be aware of.
First of all, China’s most popular search engine isn’t Google, it’s Baidu. As of the beginning of 2010, Baidu has about two-thirds of the Chinese market. Baidu has been compared to Yahoo or to Google several years ago. It claims to be the most advanced Chinese-language search engine, but experience tells that it still hasn’t caught up to Google. Baidu’s main deficiency is that it places less emphasis on link quality and more emphasis on link quantity. It also doesn’t pay attention to the nofollow attribute but does read meta tags. Thus, meta tag stuffing and link spamming are even better tactics in China.
Next, Chinese websites tend to be more lenient when it comes to accepting links to other websites. Link exchanges are very common, with popular sites sometimes displaying over 50 links to other websites on their homepages. Forum moderators tend to allow self-promotion as long as it is somewhat related to the forum topic. This all makes it easier to build links in China.
Baidu is completely focused on the Chinese market meaning that your website must be of interest to Chinese users - and that means having Chinese-language content. The only way to quickly get indexed is to gain links from other websites that are already indexed by Baidu.
Content distribution methods such as article distribution are not as effective in China because other websites will simply copy the content without giving any link back in exchange.
Overall, if you can understand English SEO and speak Chinese you will be able to learn Chinese SEO quickly. However, learning where to place links and which tactics and sites will improve your rankings will take a lot of time and patience.
First of all, China’s most popular search engine isn’t Google, it’s Baidu. As of the beginning of 2010, Baidu has about two-thirds of the Chinese market. Baidu has been compared to Yahoo or to Google several years ago. It claims to be the most advanced Chinese-language search engine, but experience tells that it still hasn’t caught up to Google. Baidu’s main deficiency is that it places less emphasis on link quality and more emphasis on link quantity. It also doesn’t pay attention to the nofollow attribute but does read meta tags. Thus, meta tag stuffing and link spamming are even better tactics in China.
Next, Chinese websites tend to be more lenient when it comes to accepting links to other websites. Link exchanges are very common, with popular sites sometimes displaying over 50 links to other websites on their homepages. Forum moderators tend to allow self-promotion as long as it is somewhat related to the forum topic. This all makes it easier to build links in China.
Baidu is completely focused on the Chinese market meaning that your website must be of interest to Chinese users - and that means having Chinese-language content. The only way to quickly get indexed is to gain links from other websites that are already indexed by Baidu.
Content distribution methods such as article distribution are not as effective in China because other websites will simply copy the content without giving any link back in exchange.
Overall, if you can understand English SEO and speak Chinese you will be able to learn Chinese SEO quickly. However, learning where to place links and which tactics and sites will improve your rankings will take a lot of time and patience.
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